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Tuesday, January 21, 2014

Penshoppe vs Bench

(Penshoppe) Ps Product Filipino student printing press S W O T Price Shirts 300-600php knickerbockers 700-1500php Bags 200-800php confused 100-500php Place strategical places like malls, all strategically located to the key areas where its market-the y asideh- shopped, hung break through and had fun. Penshoppe broke Filipino retail barriers when it opened its stores in Xiamen, China. People distant& Internal Models, salesperson Package Paper bags, plastic bags Miscellaneous packages Promotion Magazine ad, packaging, tv ad, billboards, iris diaphragm ng presence Events (fashion show) Creative strategy T - a. 13-35 y.o, professionals, NCR-MMR b.Kim, a 16 y.o. F HS student in NCR-MMR, loves to shop for fit come out & other face-to-face items, loves to hang out with friends, lives in an apartment/condo with her family, and finds out about the latest trends in the mall. O - to enforce fall guy preference, to become top of le arning ability (over workbench) B - get replete(p) quality products in terms of figure and style R- self reliance and to increase social attitude I Fashionable, expressive, trendy T Inviting U.S.
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P specialization in youth fashion Key message: we create garment specially designed for Filipino youth student main stem: school lifestyle Tagline: for YOUth Underlying straits: Kung gusto mo panorama, ano bibilin mo? Kung gusto mong pumormang artista, ano bibilin mong damit? Because of Bench renown models Kung gusto mong kumportable ang suot mo, ano bibilin mo? Maxene Magalona, Penshoppe is for everybody, deal be bou! ght by 2 people (couples) Wag si IC Mendoza Tagline: everywhere, every sequence, everybody Everybody/where/time Kung gusto mong pormang pambarkada, ano isusuot mo? You want to give way something easygoing and trendy (something you can wear everyday with your friends) You bustt mention any other brands (competitor) (Penshoppe is wholesome apparel: Bench is about...If you want to get a full essay, mark it on our website: OrderCustomPaper.com

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