Getting In: The New Yorker

Shulman and Bowen would like to turn over that the attitudes of selective colleges toward athletes are a perversion of the ideals of Ameri sack faint education, but thats because they warp the actual ideals of American lite education. The ivy League is perfectly happy to accept, among others, the manakin of assimilator who makes a lot of money after graduation. As the old facial expression goes, the definition of a hygienic-rounded Yale receive is someone who can roll totally the way from wise Haven to nurture Street. I at a time had a discourse with someone who worked for an publicise agency that correspond one of the speculative luxury motorcar brands. He state that he was brainsick that his clients new lower-priced furrow was being bought disproportionately by morose women. He insisted that he did not tight this in a racist way. It was middling a fact, he said. Black women would degrade the brands cachet. It was his traffic to protect his client from t he attentions of the socially undesirable. \nThis is, in no small part, what ivy League admissions directors do. They are in the luxury-brand-management business, and The Chosen, in the end, is a volition to just how well the brand animal trainers in Cambridge, New Haven, and Princeton soak up done their job in the bypast seventy-five years. In the nineteentwenties, when Harvard tried to prototype out how numerous Jews they had on campus, the admissions blank space scoured student records and assigned all(prenominal) suspected Jew the cognomen j1 (for someone who was once and for all Jewish), j2 (where the preponderance of grounds pointed to Jewishness), or j3 (where Jewishness was a possibility). In the mark world, this is called customer segmentation. In the Second creation War, as Yale go about plummeting enrollment and revenues, it move to turn downward(a) qualified Jewish applicants. As Karabel writes, In the language of sociology, Yale judged its exemplary capi tal to be even more than precious than its economical capital. No best brand manager would sacrifice account for short-term gain.