marketing segmentation :: essays research papers

The Greatest Marketing Secret of All If there is something about which I am pretty adamant, its the concept of attracting clients that are pre-qualified and willing to do business. And this involves some(prenominal) different things. In fact, almost of it comes down to three core practices 1) Focus, 2) targeting, and 3) contemporaries (such as focusing on a niche, market targeting, and multiplying ones market efforts). However, this primal magnetism is not only based on pure merchandise practices or strategies. It also involves something at a much deeper level that is furthest more effective than any other(a) merchandising tool or process. This "thing" to which I am referring is, I believe, the most important marketing secret that I can ever teach you -- and its far from world a secret at all. But it is considered as one to a certain degree simply because this "secret" is often neglected or ignored by many business people. What is this elusive secret? ori ginally I divulge it to you, let me give you a little preamble. First, I must admit that it upsets me terribly to see when people t dismiss to tally their most valuable marketing assets. No, Im not referring to salespeople or promotional activities. Im not referring to prospects or clients either. Im referring to talents, dreams, and passions. "Marketing is not a battle of products, but of perceptions," marketing expert Jack Trout once wrote. If people perceive that doing business with you has an silent added value, especially when compared to your competitors that are fiercely fighting for your markets attention, you will often end up with their confidence (and their repeat and referral business) as a result. Of course, there are numerous ways that value can be added to your business -- e.g. by specializing, by packaging (naming) your products and services, by presenting benefits rather than features, by delivering personalized services, by presenting a professional image , by offering something for free, and so on. But the most effective way to communicate this added value is through the genuine, sincere, and passionate bladderwrack you have for what you do. People have a tendency to gravitate toward other people who love what they do -- their enthusiasm, charisma, and authentic desire to serve others are instantly communicated through their actions and particularly their marketing efforts. Sadly, however, the marketplace is filled with so many people who jump into business for one sole intend Money.