Dumb Ways to Die Essay Example for Free

Dumb Ways to Die EssayThe social marketing ad promote we chose to analyze is called, Dumb Ways to Die, created by the McCann Melbourne advertising agency for Metro Trains. The concept behind this ad was to raise awareness around lead and railway safety. With the use of its clever and catchy theme nervous strain and animated characters demonstrating the numerous examples of, Dumb Ways to Die, the campaign has become a viral sensation. From its release date, of near a year ago until now DWTD has had over 61+ million views on YouTube, has an interactive website employ solely to the campaign, an app available for Apple and Android devices as well as several parody versions of the video. When we head start stumbled upon this ad it was confusing as to what the exact message was up until the very end. After conducting some sluttish research we found that Metro Trains main concern when creating this ad was to target at-risk young people who use their trains and railways and McCann did just that. They created an ad that is fun, likeable and worth watching and showcased it in the heart of any young soulfulnesss life, the internet.McCann knew they had to get creative if they wanted to grasp the young peoples attention. However, we do non believe that this ad is effective in the way that McCann and Metro Trains had hoped it would be. Although the root word of the ad is catchy and memorable, train safety is not the first thing that comes to mind when we think of it. We believe McCann has a great idea and concept with DWTD but the execution is slightly flawed.