Big Brother is Watching :: Essays Papers

Big buddy is WatchingPrivacy in the development Age.Have you sat refine to eat dinner, just as you put that first bite into your give tongue to the phone rings. You know better than to answer it, but you do either way. To your dismay you find out that you were right Tele-marketers? As you hang up you wonder how did they get my number? How do they know what argon your interests, likes, dislikes? You return the cashier a plastic pester with a magnetic slipperiness which contains your name and address. All of your purchases are recorded and a few days later you receive discount coupons for a new product you aptitude like in the mail. You think that targeted marketing in the information get on documentaryly works A woman feels she may be expecting, she goes to the chemists to purchase a home pregnancy test. Without thinking, she hands her bonus card to the cashier and a few days later she receives mail from fry product manufactures. She is thinking that she is living in an i nformation age nightmare.Information technology, and particularly the internet and the World Wide Web, can provide benefits that were yet dreamed of a decade ago. These new opportunities, however, raise questions about authority threats to individualised privacy that are just now starting to be understood.Consumers, for example, like one on one marketing at unhomogeneous Web sites which allows them to browse various selections recommended based on previous purchases and their ad hominem profile. They are much less sure about the sites developing real time profiles of users based on demographics or psychographics. Similarly, workaholics are attracted to internet dating services that promise to find high achievers their beau ideal mate They gladly spend thirty minutes completing the gigantic introductory questionnaire. They are less thrilled when they later find that E-Mate has been acquired by another company specifically for its extensive data base of personal information.Our push is the privacy of personal information in a digitally networked world where personal data can be input, stored, sorted, analyzed, mined, transmitted and exchange globally with increasing ease and decreasing cost. There is growing concern about data privacy, especially on the Net which is accompanied by marked disagreements about what can, and should be done. These differences are exacerbated by very real cross-cultural and cross-national differences in values, history and economic philosophies. Where national borders are not even speed bumps on the information superhighway.